BFH (BREAD FINANCIAL HOLDINGS, INC.) operates in the Finance sector. It's currently trading at $97.18. Our composite momentum score rates it 41/110 based on rsi 72.0 — overbought, roc9 +11.3% — sharp acceleration, macd 4.19 — strong bullish crossover, beta 1.39 — above-market volatility, and analyst: buy. Down 4.2% across 9 tracked price points, from Jul 7, 2026 to Jul 14, 2026.