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30 day tiktok plan

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Santy Gil

November 02, 2025

Core offer + funnel

  • Offer: Dividend Portfolio Tracker (starter $19, Pro $39, Lifetime $79). Split test $29/$49/$99.
  • Hooked benefits: monthly income forecast, ex-dividend calendar, yield-on-cost, DRIP modeling, sector exposure, tax-friendly income view.
  • Funnel:
    1. TikTok → bio/Link-in-bio page
    2. Lead magnet (“Dividend Starter Pack: top 25 monthly payers + 12-month income planner”)
    3. Email/DM → product page with 2-minute demo video + testimonials
    4. Checkout (Gumroad/Lemon Squeezy/Shopify digital)
  • KPIs (30-day targets):
    • Post volume: 60–90 videos (2–3/day)
    • Hook hold rate (watch 3s/starts): ≥70%
    • 50%+ watch time ≥20%
    • Profile click-thru ≥2.5%
    • Landing page CVR ≥3–6% (cold), ≥8–12% (warm)
    • Email opt-in rate ≥25–40%
    • Product page CVR ≥3–8%
    • Revenue goal: $5–10k first 30 days, compounding with Spark Ads.

30-day execution plan (weekly)

Week 1 — Set foundations
  • Build: Link-in-bio page (hero, 3 bullets, demo GIF, email capture, CTA).
  • Lead magnet: 1-pager PDF + a simple 12-month income calculator (light version).
  • Tracking: TikTok pixel (via Shopify/LS/Gumroad helper), UTMs in bio link.
  • Content bank: write 24 hooks, 12 fully scripted videos (below), 12 B-rolls.
  • Offers: code “CASHFLOW10” (10% off) + “BUNDLE” (Tracker + Starter Pack).
  • Warm outreach list: export your followers who DM’d/liked/commented in last 90 days (manual scrape from notifications + saved usernames in a sheet).
Week 2 — Publish and warm the base
  • Cadence: 2–3 videos/day (morning, noon, evening). Pin top 3.
  • Live 2×/week (30 min): share screen demo + Q&A; drop link in bio.
  • Start DM warm outreach to existing followers (scripts below).
  • Collect 5 testimonials (early buyers) → add to product page.
Week 3 — Scale what works
  • Double down on formats with ≥30%+ watch-through to 50%.
  • Launch Spark Ads on 2 best posts (View Content/Traffic objective). Budget: $25–$50/day/post. Retarget profile visitors and video viewers.
  • Stitch/Duet 5 creators/week in #dividends #cashflow #personalfinance.
Week 4 — Systematize
  • Ship v1.1 features/updates; announce “free lifetime updates” to early buyers.
  • Drop mini-case studies (screenshots of forecast), rotate new hooks.
  • Create evergreen “Start Here” playlist and “Monthly Payers” playlist.

Posting system (keep it simple)

  • Pillars (rotate):
    1. Forecasts & case studies
    2. Myths & mistakes
    3. Straight tutorials (screen-record)
    4. Before/After “my first $100/mo” stories
    5. Quick calculators (rule-of-thumb clips)
    6. News explainers (only when relevant to dividends)
  • Cadence: 2–3/day. 1 face-cam, 1 screen-record, 1 pattern-interrupt.
  • Hashtags: #dividends #dividendinvesting #cashflow #passiveincome #dividendstocks #financialfreedom #drip #reits #valueinvesting #stockmarket (5–8 max).
  • CTAs (rotate): “comment ‘TRACKER’ for the link”, “bio has the demo”, “DM ‘DIV’ for a discount”.

24 video ideas (12 fully scripted below)

  1. “$100/mo → $1,000/mo dividend path (math)”
  2. “3 dividend myths killing your returns”
  3. “How I pick monthly payers (screen demo)”
  4. “Forecast your 12-month dividend income in 60 seconds”
  5. “Yield-on-cost vs current yield (why you’re confused)”
  6. “DRIP or take cash? Decision tree”
  7. “My $10/day cash-flow DCA method”
  8. “Stop doing this with REITs”
  9. “How to avoid ex-dividend traps”
  10. “Sector mix that survives rate cuts”
  11. “$5k account → $50/mo plan”
  12. “Live: build your dividend plan with me (Q&A)”
  13. “The ‘rent’ your stocks pay you (analogy)”
  14. “ETF vs individual dividend stocks (quick compare)”
  15. “The silent killer: dividend cuts (spot red flags)”
  16. “Starter Pack walkthrough (lead magnet preview)”
  17. “Top 5 monthly payers right now (criteria call-out)”
  18. “My worst dividend mistake (and fix)”
  19. “How taxes hit your dividends (US quick primer)”
  20. “Dividend capture? Don’t. Here’s why.”
  21. “Turning options premia into dividend buys (conservative)”
  22. “Reinvesting rules: the 70/20/10 split”
  23. “Stop chasing 15% yields (math proof)”
  24. “What’s in the Tracker v1.1 (new features)”

12 fully scripted TikTok videos (hook → body → CTA)

1) $100 → $1,000/mo plan
Hook: “$100/month in dividends is cute. Here’s the math to $1,000/mo without gambling.”
 Body: “Goal: $12k/yr. At a 5% portfolio yield, that’s ~$240k invested. Too big? Break it: $1k/mo contributions + 7% total return = ~7–8 years. I use my Tracker to map contributions + DRIP + raises so I’m not guessing.”
 CTA: “Comment ‘TRACKER’ for the demo and copy my template.”
2) 3 myths
Hook: “3 dividend myths costing you real money.”
 Body: “Myth 1: ‘Highest yield wins’—no, cuts kill your compounding. Myth 2: ‘DRIP always’—sometimes take cash when a position is overweight. Myth 3: ‘REITs are passive’—they’re rate-sensitive; track exposure. My Tracker flags these.”
 CTA: “Bio link for a free Starter Pack.”
3) Screen demo: forecast in 60s
Hook: “Forecast your next 12 months of dividend income in 60 seconds.”
 Body (screen): “Import your tickers/weights, the sheet auto-pulls pay frequency, ex-dates, and a monthly forecast. Flip DRIP on/off to see compounding.”
 CTA: “Grab the template in bio. Use code CASHFLOW10.”
4) Yield-on-cost vs current yield
Hook: “Stop bragging about yield-on-cost.”
 Body: “YOC lies about what your money earns today. You need current yield to compare new buys. I track both so I don’t trick myself.”
 CTA: “Comment ‘YIELD’—I’ll send the explainer.”
5) DRIP decision tree
Hook: “DRIP or take cash? Use this.”
 Body: “If total position >15% of portfolio → take cash. If valuation stretched → cash. If position under target and fairly valued → DRIP. I toggle DRIP per holding in my Tracker.”
 CTA: “Bio has the template + my rules built in.”
6) $10/day DCA
Hook: “$10/day. That’s it.”
 Body: “At 5% yield, $10/day becomes ~$1,825/yr invested. With raises + DRIP you’re stacking real income. I plan buys weekly inside the Tracker.”
 CTA: “DM me ‘DIV’—I’ll send the $10/day plan.”
7) Ex-div traps
Hook: “Buying the day before ex-div? Read this.”
 Body: “Price drops by the dividend amount. You’re not beating math. Track ex-dates to plan entries instead of chasing dates.”
 CTA: “Get the ex-div calendar inside the Tracker.”
8) REIT reality check
Hook: “REITs aren’t bonds.”
 Body: “They’re businesses with debt and sensitivity to rates. Track debt/FFO trend and sector weight. My template caps sector % so I don’t get smoked.”
 CTA: “Starter Pack in bio has my REIT checklist.”
9) Taxes 60-sec
Hook: “Dividends are not ‘free money’—taxes matter.”
 Body: “Qualified vs ordinary, state taxes, tax-advantaged accounts. I tag accounts in the Tracker so the forecast reflects reality post-tax.”
 CTA: “Grab the template. Not tax advice—tools to plan.”
10) 25 monthly payers (lead magnet)
Hook: “Here are 25 monthly payers that make budgeting easy.”
 Body: “I scored them by stability, payout ratio, and growth streak. The full list is a free PDF—use it to build a smooth calendar.”
 CTA: “Comment ‘MONTHLY’—I’ll send the link.”
11) Case study
Hook: “From $0 to $120/mo in 6 months.”
 Body: “$400/week, 5% portfolio yield, DRIP on, two raises. Here’s the monthly chart from my Tracker.”
 CTA: “Want the same layout? Bio link has the demo.”
12) Product demo
Hook: “2 minutes: what you actually get.”
 Body (screen): “Dashboard (income by month), Positions (yield, YOC, DRIP), Ex-Div calendar, Sector caps, Buy list. Updates included.”
 CTA: “Bio link. Code CASHFLOW10 expires tonight.”

Cold outreach to your existing followers (DM templates)

Rules: personalize with their recent comment/like; send 20–30/day to avoid spam blocks; always ask a question.
DM 1 — Warm like/engager
“Appreciate you jumping on the dividend vids. Quick q: do you have a monthly income target (e.g., $250/mo by Dec)? If yes, I’ll send a 60-sec plan + my Tracker demo.”
DM 2 — Commented on yield
“Saw your note about chasing high yield. I built a toggle that flags payout risk + yield traps. Want the explainer and a discount code?”
DM 3 — Past DM’er
“We talked about REITs last month. I just shipped a sector-cap feature that stops me from over-allocating. Want the update + Starter Pack?”
DM 4 — Lead magnet push
“I’m giving away my ‘Dividend Starter Pack’ (25 monthly payers + a mini income planner). Want it?”
DM 5 — Direct offer
“If forecasting your next 12 months of dividends in 60 seconds would help, here’s 10% off my Tracker (today only). Want the link?”

Comment-to-DM telescripts (public reply + private DM)

Public reply (short)
“Love this. I’ll DM you my income forecast template. Check your messages.”
Private DM sequence
  1. “Saw your comment about [topic]. What’s your monthly dividend goal and timeline?”
  2. If they respond with a number: “Perfect. At ~5% yield, that’s ~$X invested. Do you want a plan that mixes monthly payers + growth names? I’ll show it inside my Tracker.”
  3. Soft close: “I’ll send the demo + code CASHFLOW10. If it’s not for you, keep the Starter Pack.”

Reply scripts for common objections

  • “I can build a free sheet.” → “Do it. If time >2 hrs, this pays for itself. You’re buying my update cadence and built-in rules, not a grid of cells.”
  • “I don’t have enough capital.” → “Start with $10/day. The point is planning contributions + DRIP. The template’s forecast keeps you honest.”
  • “What tickers?” → “I don’t sell picks. I sell the system. The Starter Pack has criteria and examples to evaluate your list.”

Live stream outline (30 minutes)

  • 0–3 min: “Goal → plan math in 60s”
  • 3–12: Live build: import 5 tickers, toggle DRIP, show monthly forecast
  • 12–20: Audience portfolio makeovers (2–3)
  • 20–25: Taxes/qualified vs ordinary (high level)
  • 25–30: Offer: “Starter Pack free; Tracker with code CASHFLOW10 in bio. Lifetime updates for early buyers.”

Growth levers

  • Stitch/Duet 5x/week: react to dividend myths, “$100/day passive income” claims, REIT news; add math and your system.
  • Community prompts: “Comment your monthly goal; I’ll reply with your target portfolio size.”
  • Giveaways: 3 free copies/week for best portfolio build stories (UGC).
  • Spark Ads: boost any post with ≥8% profile CTR or ≥25% watch-through to 50%; add CTA in caption (“bio link”).

Email flow (since you’re capturing leads)

  • Day 0: “Your Starter Pack + 60-sec plan” (PS: 10% code expires in 48h)
  • Day 2: “$100→$1,000/mo math + sheet demo”
  • Day 4: Case study screenshot + testimonial
  • Day 6: “DRIP decision tree (downloadable)”
  • Day 8: Offer reminder + live invite

Assets checklist

  • Link-in-bio page + pixel + UTM
  • Product page with 120-sec demo video + 3 testimonials + feature bullets + guarantee (“30-day updates or refund”)
  • Starter Pack PDF + mini-planner
  • Saved Replies library (for DMs/comments)
  • Sheets: Content Calendar, DM Tracker, Sales Dashboard

Saved replies (pasteable)

  • “Link’s in bio. Use CASHFLOW10.”
  • “Not advice. Tool to run the math so you don’t guess.”
  • “Starter Pack is free—want it?”
  • “What’s your monthly dividend target?”

Daily/weekly cadence

  • Daily: post 2–3 videos; reply to every comment; DM 20–30 warm followers; log metrics.
  • 2×/week: go live, collect UGC/screenshots.
  • Weekly review: top 5 hooks, bio CTR, LP CVR; kill underperformers, double on winners.
Execute this as written and you’ll have repeatable traffic → email → sales. If you want, I can turn the scripts into a Content Calendar (CSV) and a Saved Replies sheet you can drop into your workflow.

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